...a limit-pushing, globally-driven music label & consultancy for artists and brands

Infinity means “forever” and Gritty means “with courage and resolve.”  

Music is that undeniable force that carries us through highs and lows, pushing our limits, and charting our human stories.  

Started by musician/entrepreneur Adam Ahuja and in partnership with Ropeadope Records, Infinity Gritty is an eclectic record label community releasing limit-pushing music, and a thought-driven consultancy inspiring fresh ways for new music to meet new ears.