Looking for a unique, modern way to promote your brand?  Now, you can ‘BeTheLabel’ with Infinity Gritty.  We will release newly-created music content by a matching artist with your brand as the label.

How it Works:

Select the Artist

Work with Infinity Gritty to choose an artist to that best aligns with your brand's vision, identity, and market demographics.

Record & Release

Infinity Gritty works with the artist to professionally write, produce and release new music backed by your brand, and creates a 'making of' video featuring artist interviews highlighting the artist + brand story.


Infinity Gritty offers full support via marketing partners, creating a strong association between your brand and the music. Your brand name appears as the label on social media content and on services such as Spotify and Apple Music.

Why should your brand be a label?

In the not so distant past, the music industry’s primary source of revenue came from a reliant flow of physical record sales.  However today, artists have been forced to emphasize alternative sources of revenue besides touring: namely merchandise.

Meanwhile, there are countless of companies outside of the music industry with established products and services, but without any of their own creative content to help build markets, to distinguish their brand, and foster a cultural footprint…

So what if we switched the equation?  

Music has the power to inspire.  And companies outside the traditional music industry are a step ahead when it comes to supporting artists and promoting great music.  Becoming a label provides gifted artists with a welcome support structure to make and promote new music, effectively building a connection between the brand and the greater culture environment.

Brand-supported music is a fresh way to make an impact in the social media landscape.    

We believe that, in reality, no one truly wants to be advertised to.  And it’s become clearer on social media, as the line between personal posts and traditional advertising is as blurred as ever.  Today’s consumer values authentic, engaging content, and we believe that people appreciate when patrons support legitimate artists to create and share their honest crafts.  That’s what we offer to curate.  

Infinity Gritty delivers freshly written, recorded, mixed and mastered music + video that exists because of a brand label.

This is not cookie cutter jingles, backing tracks, or music from an existing library: its artist-inspired, brand-backed music that is newly created out of the brand-artist relationship.  And this music is released, via Infinity Gritty, with the brand itself as the label and patron.  As a result, the brand receives the creative content and the marketing support for use via marketing campaigns, social media, and music outlet promotion.

We see it as a simple win-win: artists that match with brand vision, identity and market receive the support and freedom to make music, and companies receive fresh creative content to launch a unique campaign around which to deepen customer relationships.

BeTheLabel has the power to help companies build brand value, by enabling inspiration and creating an impactful presence in the cultural landscape. 

Contact us today to discuss more.


“This is useful to me as a modern and creative alternative to putting my brand's name on a billboard, or in a magazine. Why shouldn't brands enter the music space?”
Client; New York Comedy Club
"Infinity Gritty combines the cohesive music branding of the golden age of record labels, but is at the forefront of new media connection with listeners and viewers. Smart brands can access that power directly.”
Louis Marks
Ropeadope Records President

Example Artists



Guy-Girl duo from Paris, merging the worlds of Electro-Pop and Classical into a head on collision.

Kuf Knotz

Kuf Knotz

Peace-warrior, vegan emcee from the streets of Philadelphia with a charisma that brings together musical styles and diverse crowds.

Adam Ahuja

Adam Ahuja

NYC musical entrepreneur who melds genres with jazzy undertones, humanizing new technology through emotionally-driving performance.

Natalie Hart

Natalie Hart

Texas-born, throw-back soul singer with a penchant for silencing audiences with reflective, melodious love-searching soliloquies.

Call Or Email Us For More Info