Inspire Authentic Creativity.
Looking for a unique, modern way to promote your brand, while creating cultural impact? Now, you can #BeTheLabel with Infinity Gritty. We will create and release new artist music, driven by your brand as the music label.
How it Works:
Why should your brand be a label?
In the not so distant past, the music industry’s primary source of revenue came from a reliant flow of physical record sales. However today, artists have been forced to emphasize alternative sources of revenue besides touring: namely merchandise.
Meanwhile, there are countless of companies outside of the music industry with established products and services, but without creative content ownership to help build markets, to distinguish their brand, and foster a cultural footprint…
So what if we switched the equation?
Music has the power to inspire. #BeTheLabel gives a brand fresh and unique content on which to build a connection between itself and the culture environment, while providing gifted artists with a welcome support structure to make and promote new music.
Brand-supported music is an effective way to make an impact in the social media landscape.
We believe that, in reality, no one truly wants to be advertised to. And it’s become clearer on social media today, as the lines between personal posts and traditional advertising have become blurred on social feeds. Consumer today value authentic, engaging content that speaks to them. We believe that people appreciate brands as patrons, who support authentic artists creating and sharing their honest craft. That’s what we offer to curate.
Infinity Gritty delivers newly written & recorded music and video that exists because of a brand sponsorship.
This content is not cookie cutter jingles, backing tracks, or music from an existing production library. It is new, artist-driven, brand-backed music that is inspired through the brand-creator relationship. The music is released to the leading platforms, via Infinity Gritty, with the brand itself as the label. As a result, the brand receives creative content for use via marketing campaigns, social media, and outlet promotion.
We see it as a simple win-win: the right artist that matches with the brand vision, brand identity, and market demographics will receive the support to make new music, and companies receive quality creative content around which to launch a campaigns to deepen engagement in their communities.
Contact us today to discuss more.